I’ve never been one to play by the rules.

Yes, it’s gotten me in trouble once or twice, but it’s also gotten me here—living my best life and helping other incredible women (that’s you!) do the same.

But it wasn’t always like this (cue: dramatic music). I used to be an absolute head case about how to eat right. Here’s a lovely glimpse inside of my old head:

  • “Wait, are smoothies good or do they have too much sugar?”
  • “I’m craving a burger, am I a bad person?”
  • “My acupuncturist says to eat brown rice, but my friends say grains are the devil – what should I do?!?”

I was so focused on finding the “right” diet, that I didn’t pause and look for the right diet for me. Not to mention the pressure and confusion coming from the  media and  well-meaning friends and family. 

Don’t worry, this story doesn’t stay here for long. The short story is I found answers.

I found a way to embrace my confidence and  take the next step.
I discovered how great it feels to live label-free, and eat foods that make me feel alive.
I stopped eating a certain way just because it’s trendy.
I don’t exercise based off of what “everyone’s doing.”

I started breaking the rules again and then rewrote them entirely—helping other women get on board this liberating, empowering way of life.

The long(er) story really picks up pace when I was in yoga teacher training and I ‘confessed’ to my peers that I ate meat on occasion. You could practically hear the audible gasps.

Obviously yogis are vegan, right? At least that was the implication. It was moments like this that brought clarity to the fact that health stereotypes were not only unhelpful, but destructive.

So I stood strong and kept doing what worked for me.

Because here’s the truth: I love food. I’m Italian, it’s in my blood. (Growing up, I remember having Grandma’s lasagna as an appetizer at Thanksgiving. Seriously). The confession? I don’t just eat kale and quinoa. I indulge in decadent meals and eat what I want, as long as the quality is there.

In my twenties I started finally listening to my body (revolutionary!). I began to see that there were certain foods I craved and certain foods that no longer sat well with me (including that lasagna appetizer, sadly). So I started experimenting. I went from eating everything I wanted to being super strict with my food. At 20 years old, I developed an eating disorder without even realizing it. I ate extremely well, but was obsessed with what and when I was eating. The medical profession has now termed this disorder “orthorexia.” I was neurotic to the point where the fun person I once was became overshadowed by my obsession and concern for the food I was eating. I would make meals separate from what my family was cooking, bring my own food to BBQs, count out my almonds, and measure everything I ate with cups. You can imagine how mentally exhausted I became (and how enjoyable I was to be around).

Here’s the kicker: I was thin, but I sure as hell wasn’t happy (a lesson we should all heed: skinny does not equal healthy and happy).

Over the next several years, I did some serious soul-searching. I realized that working in finance in New York City wasn’t fueling my purpose. I had all of the “stuff” but still felt empty inside. So, I said “let’s do the damn thing,” packed a bag, and moved to San Diego.

I had no job and no direction, but knew full well I was meant to be there. It was during that time that I decided I didn’t need to “fit in” like I had tried to do since I was a child, but instead, I wanted to “fit out.” My goal was to be healthy without paying attention to societal ideals, and help others in the process. I proceeded to work my ass off for two years and became a Clinical Nutritionist and Health Coach. I finally had my “aha” moment:


Reveling in my work-related success allowed me to embrace the same courage in my personal life. Within months of starting my business  and ending a long-term relationship, I felt free and open. This new and true version of myself attracted my now husband, the most wonderful man I’ve ever met. He’s my best friend, biggest cheerleader, and the love of my life.

And now?

That’s where you come in. Today, I’ve built a successful practice and am not only fulfilling my dreams and desires, but helping other women, like you, achieve their goals in the process. I get a natural high watching my clients recognize that food doesn’t have to hold them hostage, and seeing them live life by the rules that matter the most: their own.

Once they’ve blossomed into label-free, live-for-themselves rebels, my work is done.

And I can tell by the look on your face that you want in on this.

Please pop around and check out ways we can work  together. It’s the move that just might change everything.

Oh, and hi. I’m Amanda (See? Introducing myself at the end? Classic rule-breaker move).

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In case you’re in the mood to read a fancy, professional bio, here you go:

Amanda Morgan is a rebel nutritionist and the creator of the Food Or Fiction Program, a six-week food education group coaching program   designed to help women  start eating healthy on their own terms. Stemming from her desire to use food as medicine and revitalize her clients’ relationship with food, Amanda maintains a focus on individuality while keeping things light, fresh, and fun. Through her blog postsYouTube videos, and  Instagram photos,  Amanda educates and entertains.

In 2010, Amanda obtained her Clinical Nutrition degree from the Natural Healing Institute in San Diego, and her Health Coach degree from the Institute for Integrative Nutrition. In 2014, she went on to become a Yoga Guide through Strala Yoga in New York City. As a holistic nutritionist and yoga instructor, Amanda has made it her mission in life to help others learn that eating healthfully and mindfully can be both fulfilling and fun.

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